the fashion industry is polarized between two terrible options:

buy cheap, soulless fast fashion, or spend a fortune on elitist designer brands that are completely detached from the real world, fashion has become a primary way to express identity. there are too few options for high-quality, distinctive pieces that are both accessible and rooted in real stories.

artists are storytellers. they create history, identity and resilience.

the “art World” treats creativity as a luxury asset, yet for an artist in Tehran or Beirut, it’s a survival strategy. While the economics of conflict make it almost impossible to have a local market in conflict areas, art in Europe has become a sterile luxury, being kept away from us by a velvet rope. as a result, the art, and the perspective of the artist remain largely unseen.